Do Better Benefits Reduce Turnover? What the Data Shows
The direct evidence
Start with the most striking finding. The Bank of America 2024 Workplace Benefits Report found that 39 percent of employees stay at their current job primarily because of strong benefits. That is more than a third of the workforce for whom the benefits package is not a perk but the anchor keeping them in place. The 2025 SHRM Employee Benefits Survey, drawing on more than four thousand HR professionals, points the same direction: health-related benefits and financial security support are consistently among the benefits employees say they want most.
Now connect that to why people actually leave. When exiting employees are asked what would have kept them, compensation and benefits sit at the top of the list. One 2025 analysis found that about 30 percent of departing employees said additional compensation or benefits would have kept them from resigning. Gallup's work reinforces that most turnover is not inevitable: 52 percent of voluntarily exiting employees said their employer could have done something to keep them.
Put those two facts together. A large group stays because of benefits, and a large group leaves for want of them. That is the retention link, stated plainly.
The financial-stress channel
The mechanism behind the numbers is financial stress, and it is worth understanding because it explains why the right benefit design works where a foosball table does not.
Financially stressed employees are more likely to leave, more likely to be absent, and more likely to be disengaged while they are at work. The stress also surfaces in healthcare claims data before it surfaces in a resignation letter, because people under financial pressure delay care until a small problem becomes an expensive one. A benefit that reduces financial strain, whether by lifting take-home pay or by removing the out-of-pocket cost of routine care, addresses the driver directly rather than papering over it.
This is why financial-support benefits that reach the whole workforce, not just the financially sophisticated, show up in the retention research as the ones that move the needle. The programs that work are the ones an hourly worker can actually use.
Where the effect is strongest
The benefits-retention link is real everywhere, but it is largest in two situations.
First, in workforces where benefits are rare. Many frontline and hourly workers are never offered meaningful employer-sponsored coverage at all. In home care, for example, fewer than one in five direct-care workers is offered employer-sponsored health insurance. When a benefit is uncommon in a labor market, offering one is noticed, and it becomes a reason to choose and stay with one employer over another that pays about the same.
Second, in high-turnover workforces, where the financial stakes of even a small retention improvement are largest. If you replace a large share of your roster every year, a benefit that keeps even a few more people compounds quickly, because each averted departure is a full replacement cost avoided.
A fair boundary
Benefits are not a cure-all, and it would be an overstatement to say a benefit package fixes turnover by itself. The research is equally clear that manager quality, recognition, scheduling, and a path forward all drive retention, and a great benefit cannot rescue a workplace that fails on those. The accurate claim is narrower and still powerful: for a large share of workers, a strong, usable benefit is a genuine reason to stay, financial stress is a genuine and preventable driver of leaving, and a benefit that reduces that stress measurably improves the odds. It is one of the most controllable levers a business has, not the only one.
Where Optiv fits
The Optiv Advantage is built to pull exactly the levers the research identifies. It lifts take-home pay through a pre-tax Section 125 election, and it gives every enrolled employee and their family real, usable care at no copay, virtual primary, urgent, and behavioral care, so routine care no longer costs a day of pay or a chunk of a deductible. It reaches the whole workforce, including the frontline workers who are rarely offered anything. Those are the traits the retention data associates with staying.
And because the plan is funded by recovering payroll tax the employer already overpays, the business improves retention without adding a benefits expense. Our gated white paper The Turnover Math works through the full economics, including labeled illustrative ROI examples. The exact numbers for your workforce are modeled to your census before anything is presented.
KNOW YOUR NUMBERS, BEFORE YOU MAKE THE CALL.
This article is educational and is not legal, tax, or financial advice. Sources: Bank of America 2024 Workplace Benefits Report (39 percent stay primarily because of strong benefits); SHRM 2025 Employee Benefits Survey; Gallup turnover research (52 percent of exits potentially preventable); PHI, Understanding the Direct Care Workforce (2025). Optiv savings figures are program averages, modeled to each employer's census; individual results vary. Fixed-indemnity benefit payments may be potentially taxable on the excess, and the wage-treatment question is genuinely unsettled.
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