Real benefits for the caregivers you can't afford to lose.
A home care agency loses caregivers faster than almost any other employer, and each departure costs thousands to replace. Optiv Advantage funds real benefits that give caregivers a reason to stay, coverage this workforce rarely gets, and a measurable increase in take-home pay. The agency funds all of it by recovering payroll tax it was already overpaying on every payroll run, so none of it lands as a new expense.
75%
2025 caregiver turnover rate
$3,500 to $5,000+
cost to replace one caregiver
Up to $957
employer recovery per enrolled employee per year
The cost walking out the door every year
Caregiver turnover reached about 75% in 2024, down from a 2023 peak near 79% but still among the highest of any sector, and some agencies exceed 100%. For a 100-caregiver agency, that pace means replacing roughly 75 caregivers a year. At a replacement cost of $3,500 to $5,000 or more each, the annual drain runs well into six figures before a single client is served. The cost hides in plain sight because it is spread across recruiting, screening, onboarding, training, lost billable hours, and the productivity gap while a new hire ramps.
75%
2025 caregiver turnover rate — down from 79% in 2023, still critically high, and some agencies exceed 100%.
$3,500 to $5,000+
cost to replace one caregiver — recruiting, screening, onboarding, training, and lost billable hours.
Six figures
estimated annual turnover cost for a 100-caregiver agency — roughly 75 replacements a year at the cited per-replacement cost.
Why caregivers leave, and what would make them stay
The caregivers a traditional benefit plan leaves out are the ones who leave. Fewer than one in five direct-care workers is offered employer-sponsored coverage, and financial pressure is consistently named as a leading driver of absenteeism and turnover. Nearly four in five caregivers who leave do so within their first hundred days. The pattern points to a clear answer: give this workforce real care they can use and a measurable increase in take-home pay, and more of them stay. There is a fuller retention playbook for care employers in the resources below.
Fewer than 20% of direct-care workers are offered employer-sponsored coverage. The plan closes that gap directly.
Financial pressure ranks among the leading reasons caregivers leave. A measurable take-home increase speaks to it.
Nearly four in five departures happen within the first hundred days, where early support matters most. See the retention playbook at /resources/retention.
How Optiv Advantage works for an agency
Optiv Advantage uses a Section 125 structure, which means qualifying benefit premiums come out of pay before payroll tax is calculated. That lowers the wage base the agency and the caregiver are both taxed on. Here is where the saving becomes concrete, and how it reaches your bank account. Each pay period, whoever runs payroll drops your payroll report into a calculation engine we provide. The engine returns an updated payroll with the benefits already calculated, and it flags new hires and terminations so people are added to or removed from the plan and enrollment outreach starts on its own. Because each caregiver's qualifying premium is now taken out before tax, the wage base is lower, so the FICA you deposit with that payroll is smaller. You keep the difference. It is not a rebate you wait for and not a check that arrives later. It is simply a smaller FICA deposit on the very next run, which means the cash stays in your account instead of leaving it. That drop-in step is what calculates your reduced FICA each cycle. It adds about five minutes and five clicks, and everything after the drop is handled for you. That is what we mean when we say we do the work. Coverage is provided by an A-rated, state-licensed insurance carrier. Implementation and the full mechanics are covered on the How It Works page.
WORKED EXAMPLE
Take one caregiver who elects pre-tax premium under the plan. The agency calculates its FICA deposit on that caregiver's wages after the premium is taken out, not before. The result is a smaller FICA deposit for that caregiver on the very next payroll, and up to $957 less over the year. Across a full roster of enrolled caregivers, that recovery adds up to real money the agency keeps each year. The figure is illustrative. The exact amount is modeled to each census and depends on participation and election levels.
What the math looks like across your workforce
Modeled on a 100-employee agency at the industry turnover rate, with a conservative reduction in line with what meaningful financial benefit programs are associated with in retention research. The turnover figures are industry data and are cited below. The Optiv savings are shown as a range. The exact figure is modeled to your census in a gated proposal.
Without Optiv Advantage
turnover at the industry rate — replacement cost of $3,500 to $5,000 or more per caregiver across recruiting, onboarding, training, and lost billable hours — no payroll tax recovered.
With Optiv Advantage
fewer replacements as retention improves — plus recovered payroll tax on every participating dollar.
Net annual value for a 100-employee agency
a range combining recovered payroll tax and reduced turnover cost — exact figure modeled to your census.
Turnover figures are industry data, cited below. Optiv savings reflect program averages and are modeled to each census. Individual results vary. A 5 to 20% turnover reduction is consistent with documented outcomes when employers add meaningful financial benefit programs.
What the caregiver actually receives
The plan is built to be felt in the first paycheck and the first time a caregiver needs care. It pairs a measurable take-home increase with coverage this workforce rarely gets. Virtual Urgent Care connects the caregiver and family to a board-certified physician around the clock, usually in under 15 minutes, and Virtual Primary Care gives them a dedicated PCP, both with no copay and no deductible. Their Health Maintenance Benefit is included. Optiv Access pairs with the Advantage plan to bring entry-level virtual care to part-time and contingent caregivers, and its cost nets against the payroll-tax recovery rather than adding an expense.
A measurable increase in take-home pay, modeled to the caregiver's situation.
Virtual Urgent Care and Virtual Primary Care with no copay and no deductible, for the caregiver and their family.
Mental-health support through the EAP, which addresses the burnout that drives caregivers out.
Supplemental accident, critical illness, and cancer coverage for a workforce that rarely receives it.
Work Shield workplace-misconduct resolution as a bundled bonus, resolving issues about 80% faster than the national average.
Indemnity payments are potentially taxable on the excess.
The value compounds with every caregiver you keep
The payroll-tax recovery scales with the number of enrolled caregivers, and the turnover savings scale with how many stay. Across a 50, 100, or 250-employee agency, both move in the same direction and compound every year the plan is in place. Larger operations see larger recovery. The per-employee logic does not change.
50 employees
recovered payroll tax plus reduced turnover cost, modeled to census.
100 employees
a combined annual range, modeled to census.
250 employees
the same logic at greater scale, modeled to census.
SOURCES
- Activated Insights Benchmarking Report (2025). Caregiver turnover near 75% in 2024.
- Activated Insights Benchmarking Report (2024). Industry turnover near 79% in 2023.
- Activated Insights and Home Care Pulse, with the Center for American Progress replacement-cost method, scaled to the 2025 median wage; replacement cost of $3,500 to $5,000 or more per caregiver.
- Home Care Association of America. Nearly four in five caregivers leave within the first hundred days.
- PHI, Understanding the Direct Care Workforce (2025). Fewer than 20% of direct-care workers are offered employer-sponsored coverage.
- U.S. Bureau of Labor Statistics, Job Openings and Labor Turnover Survey, Table 20 (released March 2026), health care and social assistance.
- Optiv Advantage program data. Employer FICA recovery of up to $957 per enrolled employee per year; employee take-home increase varies from as little as $5 a week to over $100 a month.
Know your numbers, before you make the call
The plan is engineered. The math is yours. Calculated, not recommended.
The Optiv Group helps employers evaluate tax-advantaged benefits strategies, payroll-linked savings opportunities, and modern coverage paths with compliance-aware plan design.
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Educational content only. Savings estimates are not guarantees and require plan-specific review.