Better benefits to offer. Better care your people can use.
So we built one.
The Optiv Group is a financial technology and benefits strategy firm that combines payroll intelligence, compliance engineering, and advanced modeling to design benefit architectures that create measurable financial outcomes. Rather than recommending another insurance plan, we calculate the one structure where payroll tax efficiency, workforce demographics, and the tax code work together to fund stronger benefits, increase employee take-home pay, and reduce employer costs simultaneously.
WE BUILT OPTIV BECAUSE THE OLD MODEL FAILS EVERYONE.
For decades, employers have paid more each year while getting less in return. Premiums rise. Coverage shrinks. Renewals come and go, yet the outcome rarely changes.
We believed there was a better way.
Optiv was created to help employers get more from the dollars they already spend. By combining payroll intelligence, financial modeling, and regulatory expertise, we design benefit strategies that reduce costs, improve coverage, and increase employee take-home pay.
When benefits are designed correctly, everyone wins. Employees keep more of what they earn. Employers keep more of what they spend. That's why we're here.
WE ANSWER TO THE MATH, NOT TO A CARRIER.
A traditional broker starts with a carrier and recommends the plan that fits best. We start with your business.
Our process models payroll, workforce demographics, tax strategy, and benefit participation to identify the structure that delivers the strongest financial outcome. Only then do we match that architecture with A-rated insurance carriers and solutions that support it.
Every recommendation is backed by disciplined financial analysis and designed around established regulatory requirements. The result is a benefits strategy that stands up to scrutiny and performs long after implementation.
MULTI-CARRIER, BY DESIGN
CALCULATED, NOT RECOMMENDED
BUILT FOR THE LONG TERM
THE PEOPLE WHO HOLD THE LINE.
The Optiv Group was built by professionals who understand that employee benefits are not just an insurance decision. They are a financial decision, a compliance decision, and a business decision.
Our leadership team brings together decades of experience across financial technology, employee benefits, insurance, software engineering, enterprise sales, and regulatory strategy. That diversity of experience shapes every recommendation we make.
We don't chase trends. We don't force products to fit. We study the numbers, understand the business, and build solutions designed to perform long after implementation.
The result is a team that approaches benefits the same way successful organizations approach every important investment: with discipline, accountability, and measurable outcomes.

Brian Berkenbile
Brian is a financial technology executive with more than 30 years of experience designing systems that improve operational efficiency and financial performance. His background spans payment processing, enterprise financial systems, and insurance strategy, giving him a unique perspective on the intersection of payroll, taxation, and employee benefits.
His focus is simple: create solutions that are financially sound, operationally practical, and built to stand the test of time.

Michael Daley
Michael brings more than two decades of executive sales and business development experience, helping organizations evaluate complex financial decisions with clarity and confidence.
He works with employers to translate sophisticated benefit strategies into practical business conversations. His ability to simplify complex concepts helps leadership teams understand not only how a solution works, but why it creates long-term value for their organization.

Wayne Creel
Wayne leads the technology behind Optiv's modeling platform. With more than 30 years of experience building enterprise software and scalable business systems, he is responsible for the engine that transforms payroll data, workforce demographics, and tax strategy into measurable financial outcomes.
His work allows employers to replace assumptions with analysis and gives leadership the confidence that every recommendation is supported by data.
ONE ARCHITECTURE. FOUR PLANS.
MORE THAN A BENEFITS PLAN.
Better Access to Care
Easier to Administer
Built on Proven Partners
Designed Around Real Life
Resources
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info@theoptivgroup.com