Better benefits to offer. Better care your people can use.

For decades, employers have accepted rising premiums, shrinking coverage, and annual renewals that produce little more than incremental change. We believed there had to be a better way.

So we built one.

The Optiv Group is a financial technology and benefits strategy firm that combines payroll intelligence, compliance engineering, and advanced modeling to design benefit architectures that create measurable financial outcomes. Rather than recommending another insurance plan, we calculate the one structure where payroll tax efficiency, workforce demographics, and the tax code work together to fund stronger benefits, increase employee take-home pay, and reduce employer costs simultaneously.

WE BUILT OPTIV BECAUSE THE OLD MODEL FAILS EVERYONE.

For decades, employers have paid more each year while getting less in return. Premiums rise. Coverage shrinks. Renewals come and go, yet the outcome rarely changes.

We believed there was a better way.

Optiv was created to help employers get more from the dollars they already spend. By combining payroll intelligence, financial modeling, and regulatory expertise, we design benefit strategies that reduce costs, improve coverage, and increase employee take-home pay.

When benefits are designed correctly, everyone wins. Employees keep more of what they earn. Employers keep more of what they spend. That's why we're here.

WE ANSWER TO THE MATH, NOT TO A CARRIER.

A traditional broker starts with a carrier and recommends the plan that fits best. We start with your business.

Our process models payroll, workforce demographics, tax strategy, and benefit participation to identify the structure that delivers the strongest financial outcome. Only then do we match that architecture with A-rated insurance carriers and solutions that support it.

Every recommendation is backed by disciplined financial analysis and designed around established regulatory requirements. The result is a benefits strategy that stands up to scrutiny and performs long after implementation.

MULTI-CARRIER, BY DESIGN

We are not tied to a single carrier or product. Every recommendation is based on what best serves your workforce and your financial objectives.

CALCULATED, NOT RECOMMENDED

We replace assumptions with analysis. Every proposal is modeled using your payroll, your workforce, and your numbers, giving leadership a decision they can validate with confidence.

BUILT FOR THE LONG TERM

Strong results begin with a solid foundation. Every benefit architecture is designed to support compliance, operational efficiency, and sustainable financial performance as your organization grows.

THE PEOPLE WHO HOLD THE LINE.

The Optiv Group was built by professionals who understand that employee benefits are not just an insurance decision. They are a financial decision, a compliance decision, and a business decision.

Our leadership team brings together decades of experience across financial technology, employee benefits, insurance, software engineering, enterprise sales, and regulatory strategy. That diversity of experience shapes every recommendation we make.

We don't chase trends. We don't force products to fit. We study the numbers, understand the business, and build solutions designed to perform long after implementation.

The result is a team that approaches benefits the same way successful organizations approach every important investment: with discipline, accountability, and measurable outcomes.

Brian Berkenbile

Principal

Brian is a financial technology executive with more than 30 years of experience designing systems that improve operational efficiency and financial performance. His background spans payment processing, enterprise financial systems, and insurance strategy, giving him a unique perspective on the intersection of payroll, taxation, and employee benefits.

His focus is simple: create solutions that are financially sound, operationally practical, and built to stand the test of time.

Michael Daley

Principal

Michael brings more than two decades of executive sales and business development experience, helping organizations evaluate complex financial decisions with clarity and confidence.

He works with employers to translate sophisticated benefit strategies into practical business conversations. His ability to simplify complex concepts helps leadership teams understand not only how a solution works, but why it creates long-term value for their organization.

Wayne Creel

Head of Technology

Wayne leads the technology behind Optiv's modeling platform. With more than 30 years of experience building enterprise software and scalable business systems, he is responsible for the engine that transforms payroll data, workforce demographics, and tax strategy into measurable financial outcomes.

His work allows employers to replace assumptions with analysis and gives leadership the confidence that every recommendation is supported by data.

ADVANTAGE IS THE KEYSTONE

ONE ARCHITECTURE. FOUR PLANS.

Every employer is different, but the objective is the same: provide better benefits while making smarter use of every benefits dollar.
That's why everything we do is built on a single architecture that adapts as your workforce grows, your business evolves, and your benefit needs change. Whether you're hiring your first employees or managing a multi-state workforce, the strategy remains consistent. Only the level of coverage changes.

MORE THAN A BENEFITS PLAN.

A strategy is only as valuable as the results it delivers. Every component of the Optiv architecture is selected to solve a real business problem, improve the employee experience, or reduce the administrative burden placed on HR.

Better Access to Care

A strategy is only as valuable as the results it delivers. Every component of the Optiv architecture is selected to solve a real business problem, improve the employee experience, or reduce the administrative burden placed on HR.

Easier to Administer

Employees have access to virtual medical care, behavioral health, specialist consultations, and prescription savings that make healthcare easier to use, not harder to afford.

Built on Proven Partners

Implementation is managed by experienced specialists who coordinate enrollment, employee education, payroll integration, and ongoing support. Your HR team stays informed without carrying the workload.

Designed Around Real Life

Healthcare doesn't happen once a year during open enrollment. It happens every day. Our benefit architecture is designed to support employees when they need care while helping employers maximize the value of every benefits dollar they invest.

The Optiv Group helps employers evaluate tax-advantaged benefits strategies, payroll-linked savings opportunities, and modern coverage paths with compliance-aware plan design.

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Educational content only. Savings estimates are not guarantees and require plan-specific review.
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